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Natura / Avon / The Body Shop: More Than You See
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In favour of diversity and visibility for people from the LGBTQIA+ community, Natura&Co group's brands (Avon, Natura, and The Body Shop) created the movement 'MoreThanYouSee'. Its launch happened during the airing of the first virtual LGBTQIA+ Pride Parade in Sao Paulo, in the same date that the actual event, one of the biggest and most famous in the world, would normally take place. Ad agency Africa is responsible for the communication in partnership with the Natura's LGBTQIA+ collaborators collective, a group known as 'Natura in Colors'. The film that is currently being aired in Argentina, Brazil, Chile, Colombia, Equator, Mexico and Peru is narrated by the singer Liniker, a Brazilian artist who is black and transgender, and she is present next to people with varied profiles and ages, everyone LGBTQIA+, singing a manifesto about the plurality of voices that make the acronym. Besides the manifesto, the campaign counts on a series of contents for social media such as testimonials of the film’s participants, as well as ways of support and awareness content.
Content and Art: Luis Felix |
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