Maisa Foundation: #ItWouldBeLike

While the world is struggling in fighting a dangerous pandemic, domestic violence against women doubled in Colombia from March through June of 2020 lockdown. A significant total of 104 women were murdered, including Daniela Quinones. This tragedy, in particular, encouraged hundreds of protests in reaction to the severity of the situation, on its majority by women. But what about men? Many of them have questioned what it might feel like being a woman in FaceApp. So, VMLY&R Colombia took this trend as an opportunity to show what it really means to be a woman in Colombia. The team created a social media movement that made men reflect on how a tragedy is becoming something so normal.