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Top 6: July 22nd 2020
Interactive
Spark: Matariki 2020Top 6: July 22nd 2020
Kupu, Spark's te reo Maori translation app, gets a refresh in time for Matariki via agency Colenso BBDO. The app, which launched in 2018, translates the world around you into te reo Maori with a photo. This year, it reveals nine Matariki stars in objects found in your home, backyard or neighbourhood. The campaign, in guidance with renowned Maori astronomer Dr Rangi Matamua (Tuhoe), is designed to help New Zealanders better understand the intrinsic connection between Maori astronomy and the physical world. For the month of July, New Zealanders can find Matariki stars hiding in plain sight by taking a photo in Kupu. Once a star is found, audio of its origin story can be played in either te reo Māori or English. It’s a clever marriage between previous campaigns, Kupu, the te reo Māori translation app, and 0800 Matariki, a suite of nine audio stories – one for each star in the cluster – rich in folklore and voiced by prominent Kiwi orators.
Client: Caitlin Hayns, Social Brand Partner RelatedAlso best this week |
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