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Stella Artois: The Life Artois
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Stella Artois introduces its new global brand campaign, created by Mother in London, this week. The campaign is unified by art direction and a warm tone, breathing new life into the iconic Stella Artois brand. The Life Artois is used to describe a mindset, available at anytime and anywhere. It encourages everyone to savour every pleasure life serves up, accompanied by the people who matter most. The campaign leans into Stella Artois’ long association with the arts and film, with a strong artistic spirit at its core, using stunning design to invite the audience into this new world. The style draws on Stella Artois’ rich European history, inspired by classic European destination advertising from travel’s glamorous past. It harks back to uncomplicated times, in a way that feels modern, fresh and inviting.
Strategy: Mother Related |
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