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Top 6: July 29th 2020
Outdoor
Royal National Institute of Blind People (RNIB): World Upside DownTop 6: July 29th 2020
The world famous Piccadilly Lights digital billboard will be turned upside down by Royal National Institute of Blind People (RNIB), in association with The&Partnership in a multi-channel campaign to raise awareness of the challenges social distancing poses to blind and partially sighted people. The campaign asks people and brands to turn their social profiles upside-down to raise awareness of the challenges faced by people with sight loss whose world has been turned upside down by the coronavirus pandemic. In particular it highlights how social distancing has changed the way we navigate our public spaces. The message is particularly timely as we attempt to navigate our way through new and unfamiliar surroundings after restrictions were eased just two days ago.
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