MasterCard: MasterCard Vibes

Adsapience, Kyiv set out to let those who are unable to hear the sound, feel the sound. MasterCard invited American music translator, Amber Halloway Gallego to the Atlas Weekend Music Festival. At the festival Gallego conducted a series of trainings for a Ukrainian team of sign language translators who also contributed to interpreting performances. At a special sensor field called #MasterCardVibes, visitors with hearing impairments were able to feel the music through special built-in areas. Sound was experienced as never before, with some feeling its vibrations through touch. Special SubPac ripple vests made it possible to feel deep bass frequencies throughout the entire body.