TV ad: Pedigree: Dog Adoption 2008

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PEDIGREE® Food for Dogs believes every dog deserves a loving home. As a result, to help shine a spotlight on the plight of homeless dogs, this February the brand is launching its fourth annual PEDIGREE® Adoption Drive, a multi-million dollar, cause-related awareness and fundraising campaign that rallies dog lovers to help the four million homeless dogs that wind up in shelters and breed rescue organizations throughout the United States.
The campaign was built off an ongoing mission to educate consumers about the joys and responsibilities of dog ownership, inspire people to consider shelter dog or breed rescue adoption and encourage consumers to help the brand raise funding for the cause. As a result of these ongoing efforts, to date the brand has raised $3.5 million for shelters and breed rescues nationwide.
The national advertising campaign reinforces the brand’s commitment to a love of dogs through its television spots that feature real shelter dogs, in an effort to get them rescued. The TV campaign consists of :15 and :30 second spots that launch from January 22, 2008, on network, cable and syndicated channels and will air throughout 2008.

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