TV ad: Pedigree: Dog Adoption 2008

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PEDIGREE® Food for Dogs believes every dog deserves a loving home. As a result, to help shine a spotlight on the plight of homeless dogs, the brand has launched its fourth annual PEDIGREE® Adoption Drive, a multi-million dollar, cause-related awareness and fundraising campaign that rallies dog lovers to help the four million homeless dogs that wind up in shelters and breed rescue organizations throughout the United States.