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Argos: Are You Good To Go?
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Argos is challenging the nation to make the most of their summer with a new, fun-filled advertising campaign that inspires viewers to seize the day. Set in a back garden, the advert centres on a family trying to enjoy a sunny day. The opening scene feels very every day, even a little boring, before the sound of an Argos delivery changes the mood bringing an explosion of colour, energy and positivity.
Agency: The&Partnership, London From that moment onwards the day is transformed; mum is relaxing on the costa del patio helping her daughter record her latest TikTok, while dad is reliving his glory days belting out some classic dance tracks for his son who’s raving in full festival attire. The sun is out, the toys are out and they’re having a brilliant time together. Aimed at Argos’ core audience of families, it inspires viewers with the idea that any day can be turned into a great one, with a bit of imagination and Argos’ same day home delivery.
Planning Partner: Rebecca Munds Related |
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