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Sweetshop China has produced two films and a print campaign for Procter & Gamble super-food inspired Japanese Brand Hair Recipe. You are what you eat, so is your hair. Hair
… read moreRecipe uses a proprietary method co-created with Japanese nutritionists, crafting a naturally derived combination of rapeseed oil and nourishing superfoods infusions. The two films depict the craftsmanship and dedication that went behind the brand's philosophy with discerning Japanese Aesthetics. They give life to the brand story where Hair Recipe has perfected an optimised recipe for hair. The camera movement throughout the film is designed to flow like a stream of water, taking the audience through the inner journey of a Zen master.
read less...Head of Design: Kris Duanmu
P&G Head of Production: Dalbag Khaira
Hair Recipe Senior Brand Manager: Karen Ai
Brand Director: Fish Yu
Production
Managing Director: Laura Geagea
Photography team: LMADP (上海乐弥广告设计制作有限公司）
Photography team producer: Lele Liang
Line Producer: Ryan Li
Art Director: Julius Mak
Wardrobe Stylist: Sharon Chiu
Main Talent: DangDang
Offline Editor: Anais Siab
Post Production: Digital Domain, Shanghai
Post Producer: Alexei Golob, Digital Domain
Colourist: Simon Astbury, Digital Domain
Online Aritst: Jiawei Chen
