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For the first time in its history of Super Bowl ads, P&G will bring together seven of its iconic brands in a TV commercial co-created by people across the country starting today by visiting the interactive site WhenWeComeTogether.com. Visitors to WhenWeComeTogether.com will be able to direct the action in real-time to select how they want to see Head & Shoulders' spokesperson Sofia Vergara and her guests come together to tackle an epic Super Bowl party messy surprise.
Agency: Grey Midwest
The most popular scenarios chosen among viewers will then be featured in a 60-second ad that will be dynamically created just minutes before it airs during the fourth quarter of Sunday night’s game. The star-studded guest list attending #SofiasSuperBowlParty includes: Rob Riggle, Troy Polamalu, Isaiah Mustafa, Busy Philipps, and Manolo Vergara. P&G’s Bounty, Mr. Clean, Febreze, Olay, Charmin, Head & Shoulders, and Old Spice brands also make appearances.
Credits
Other credits
Chief Client Officer: Christopher Reintz
Group Director, Client Operations: Sarah Medley
Associate Project Manager: Lyndsey Noland
Agency: Grey HQ
President, Team P&G: Debby Reiner
Chief Content Officer: Jeff Stamp
Design Director: Han Lin
Designer: Juliano Domingues
PRODUCTION AGENCY: Townhouse
Chief Production Officer: James McPherson
Integrated Producer: Dante da Parma
Music Producer: David Lapinsky
Head of Business Affairs: Stephen Bernstein
VP, Head of Talent: Natasha Howell
Business Managers: Beverly Beach & Tim O’Shea
Production
Partner: Joe Biggins
Line Producer: Joey Zadwarny
Production Supervisor: Cory Desrosiers
EDITORIAL: Final Cut NY/LA
Editor: Crispin Struthers
Executive Producer: Sarah Roebuck
Producer: Sue Romweber
Assistant Editor: Chris Rizzo
CG/VFX: Glassworks
VFX Supervisor / 2D Lead: Kyle Obley
Executive Producer: Chris Kiser
Producer: Belén Palos
2D Artists: Blake Huber, Alexis da Camara, Nils Crompton, Maxence Peillon, Eric Schaechter, George Marmoutas
Design & Motion GFX: Nils Crompton
3D Artists: Rudiger Kaltenhäuser, Darren Macpherson, Callum Austin, Jef Fleurkens
Jnr. Producer Jamie McCubbin
POST/FINISHING: Significant Others
Producer: Alek Rost
Producer: Kyra Hendricks
Flame Artist: Dirk Greene
Audio Engineer: T. Terressa Tate
Music: Junto Sounds
Executive Producer: Jared Schlemovitz
CG/VFX: Silver Spoon (Mr. Clean)
Managing Director: Dan Pack
Executive Producer: Laura Herzinig
Lead Compositor: Josh Weiss
CG/VFX: Passion Pictures (Charmin Bear)
Director/Animator: Russell Brooke
Producers: Matt Saxton, Juliette Stern
Light & Render: Simon Brown
Compositor: Andre Bittencourt
VFX Supervisor: Dave Walker
Technical Partner: Eko
Chief Creative Officer: Alon Benari
Producer: Irene Babych
Principal Talent: PRE
Managing Director: Megan McMahon
Director, Talent Procurement: Valerie Holmes
Talent Procurement: Brad Griffiths
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