![]() |
Web Film
P&G: The PauseThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Procter & Gamble once again commemorates Pride Month with “The Pause,” a new short film from Grey New York. "The Pause" is that moment of hesitation for an LGBTQ+ person before meeting someone new. Those seconds of apprehension before introducing a partner, whether they are 17 or 70, and deciding how much of themselves to reveal to others. The understated film features the poignant reflections of members of the LGBTQ+ community as they talk about the pause..worries about social stigma, pride in self-affirmation and the same hopes for the dignity and equality everyone aspires to. The 60-second film ends with a simple human truth... “When love surrounds, there is no pause.” #LeadWithLove. The film is meant to encourage the broader community to notice, reflect and realize how their reaction and acceptance can make a difference in many lives. P&G and its brands are working to raise visibility and bring others together to raise $5 million for LGBTQ+ communities most impacted by Covid-19 with Can’t Cancel Pride in partnership with iHeart Radio.
|
The Best Ad JobsRetrieving latest jobs
advertising news |
![]() |