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P&G: Pride Skill
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P&G, one of the biggest consumer goods companies in the world, that is always trying to mirror society through broad efforts of diversity and inclusion, promoting discussions that tackle different business areas, is announcing the creation of the #PrideSkill movement, which has the purpose of facilitating the search of LGBTI+ professionals and encourage them to include “Pride” as a competence on their professional profile. The initiative is supported by the Fórum de Empresas e Direitos LGBTI+ (LGBTI+ Business and Rights Forum) and has been developed in partnership with the Grey Brazil publicity agency. In the last years, many companies have started to implement policies for the inclusion of political minorities, but many times when a company needs to find new professionals in the market, the search becomes a challenge once there aren’t ways to identify if a person is LGBTI+ only through profile picture or name. With that, the P&G, with the support of the Fórum de Empresas e Direitos LGBTI+ (LGBTI+ Business and Rights Forum) wishes to encourage LGBTI+ people to identify themselves as such and include “Pride” as a competence in their professional profile. Through this, the recruiters will be able to find these professionals in an easier manner, in addition to giving total visibility to the members of this community and create a wave of posts and shares full of pride. The #PrideSkill movement seeks to positively impact society, giving a new look to the presence of LGBTI+ professionals in the job market and changing the rules of the game in the business world, facilitating the meetings of professionals and inclusive companies. The initiative was born through the company’s LGBTI+ affinity pillar, the GABLE (Gay, Ally, Bisexual, Lesbian & Transgender Employees), originally funded in 2010 in Brazil with the purpose of creating an inclusive environment where the employers can feel safe, valued, and accepted, making them able to perform to their maximum.
Chief Executive Officer: Luciana Rodrigues Related |
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