P&G: Love Leads to Good

Wieden + Kennedy, Portland has released these two films for P&G. The first 'Love Leads to Good' comes as Olympic dreams become a reality and the moments that shine brightest will once again celebrate more than athletic performance: showing respect, extending kindness and compassion, and doing the right thing even when it's the hard thing. These actions actions driven by love. The second 'Your Goodness Is Your Greatness' is in celebration of the Olympic Games and inspired by the athletes who are not only achieving athletic greatness, but are also stepping up to take action for good and spotlights those who are using their voices and their platforms to make a positive difference in their communities. P&G is proud to feature amazing athletes including U.S. Olympic Gold Medalists Allyson Felix and Elena Delle Donne, along with Japanese Paralympic Gold Medalist Shingo Kunieda.