Ritz Crackers: Foster Welcome

The RITZ brand, one of America's favorite crackers, launches a campaign titled "Foster Welcome" to celebrate foster parents this Mother's Day and Father's Day. In collaboration with the National Foster Parent Association, the program shines a light on foster moms and dads and their role in helping children in need feel welcome. "Foster Welcome" is the next iteration of the RITZ purpose platform, "A Taste of Welcome," which aims to promote inclusivity and a sense of belonging by recognizing underrepresented groups of people and highlighting their unique experiences. This Mother’s and Father’s Day, RITZ celebrates foster parents everywhere as the ultimate welcomers. As a continuation of the brand's mission to make the world a more welcoming place, RITZ is celebrating and raising awareness around foster parents and the impact they have on the children they welcome into their lives. In the U.S., there are approximately 424,000 foster children1 supported by foster parents who assume an immense responsibility and open their homes to give children a sense of home.