Embed Video
Top 6: May 12th 2021
Verizon's video game-style ad takes you on a seemingly normal journey through a totally abnormal world. MPC teams, led by Alvin Cruz, David Piombino and Chris Bernier, worked in close collaboration with acclaimed director Doug Liman and Madwell to show gamers the benefits of 5G by building a world rife with ominous and unsettling lag-induced glitches—before teasing a seamless 5G future ahead. Verizon’s 5G Ultra Wideband will change connectivity as we know it—particularly when it comes to the world of gaming. In this spot, MPC transposes common gaming lags into real-life scenarios, and shows the potential of a better 5G experience on Verizon’s network. The spot begins as we find ourselves dropped in a nondescript neighbourhood in the early morning. The houses are nearly identical – it’s almost a little too perfect – and as we see people starting their days, we begin to get a strange feeling. By coupling a familiar world with unnatural digital distortions, the type we see on our devices, the film shows glitches that gamers will instantly recognize. At the end of the spot, all our technical difficulties are resolved, and we get a taste of life as usual.
Credits
Other credits
Agency
Co-founder: Chris Sojka
Chief Operating Officer: Sandy Sherman
Creative Producer: Hilary Krishnan
VP, Client Services: Gaby Benitez
Account Director: Colin McKenzie
Account Supervisor: Kristen Paterno
Strategy Director: Ben X Trinh
Client: Verizon
EVP and Chief Marketing Officer: Diego Scotti
SVP and Chief Creative Officer: Andrew McKechnie
VP Marketing Communications: Dave Bowen
Executive Director, Consumer Marketing: Colby Schneider
Manager, Creative Strategy: Will Langenberg
Manager, Broadcast Production: Emily Fleischer
Business Affairs Company: Hailstorm
Founder, CEO: Michelle McKinney
Partner, Business Affairs Director: Christina Rust
Production
Managing Director: Susanne Preissler
Production Company, Head of Production: Jeanne Stawiarski
Line Producer: Paul Ure
Editorial Company: Lost Planet Editorial
Editor: Saar Klein
Assistant Editor: Danny Conner + Steven San Miguel
Editorial Executive Producer: Krystn Wagenberg
Editorial Producer: Casey Cayko
Post Production
Post-Production: Moving Picture Company (MPC)
Creative Director: Alvin Cruz
2D Lead: David Piombino
3D Lead: Chris Bernier
Colorist: Kristopher Smale
Producer: Gwen Frey, Nicole Melius
Managing Director: Angela Lupo
Executive Producer: Matthew Loranger
Production Coordinator: Stephen Dierks
On-Set VFX Supervisor: Alvin Cruz, Brandon Thomas
2D Team: Tim Crean, Chris Green, Esther Song, Renato Carone, Todd Sarsfield, Mazyar Sharifian, Dylan Nett, Kyle Andal, Gerard Andal, Michael Glen, Chris Gereg, Jeen Lee, Dan Giraldo, Mayank Shekar Tiwari, Satya Narina, Dilipan J, George Gijo Peter, Hanuma Hanumath Prasad, Malligeswaran K, Manideep Sanisetty, Shalwin Shaiju, Vipin Tripathi,
Bangalore Compositing Supervisor: Rashabh Ramesh Butani
Bangalore Compositing Lead: Rajesh Kumar Kaushik
3D Team: Chris Wachter, Roberto Maki, Andrew Boccio, Lucy Choi, Jessie Amadio, Jemmy Molero, Ash Yee, Brandon Thomas, Mirelle Underwood, Andrew Ortiz, Jean Choi, Maximilian Mallmann, Bibin Balin, Richard Morton, Arun Ramkrishna Sharma, Kuntal Kanti Bera,
Bangalore 3D Supervisors: Jacob T Oommen, Kunal Sarkar
Bangalore Assets Lead: Bibin Balan P
Bangalore Assets Team: Jyoti Prakash Panda, Sandeep B K, Sandeep Grover, Ullas Thunga k, Gangadhar Durga Molleti
Concept Art: Roger Hom
Lead DMP Artist: Daniel Bayona
Bangalore DMP Lead: Radhakrishnan R
Bangalore DMP Team: Joyett Granfred Fernandes, Sachin Dhapudkar S, Shanmugavel V
Design: Stéphane Rodriguez, Farid Ghanbari, Gianna Yarull Urena
Previs Artist: Simon Halpern
Head of Visualization: Patrick Smith
Production Manager: Kristen Aasen
Previs Producer: Mary Loibl
Visualization Coordinator: Max Read
Color: Kristopher Smale
Color Assist: Taylor Pool
Color Producer: Caitlin Forrest
Color Associate Producer: Phoebe Torsilieri
Color EP: Meghan Lang Bice
Bangalore Line Producer: Chanakya Chander
Bangalore Production Coordinator: Sahil Sunil Wadhwani
Matchmove Lead: Elangovan Ganeshan
Matchmove Team: Ankit Dheraj Toppo, Konduru Achiraju, Rais Pinjari, Shakti Jadhav, Smijumon Viswanathan
Roto & Prep Supervisor: Silambarasan RP
Prep Team: Anand Prakash Singh, Anilkumar Madhavan, Guthikonda Venkateswara Rao, Irshad Abdulla, Jagadeesh Dasari, Putta Mahesh
Roto Team: Abhijith Sekhar, Dibin Dharmendran, Gurram Srinivasulu, Hemanth Munithimma Reddy, Manjunatha Narasimmaiya, Noti Malakondareddy, Saloni Mehta, Selvakumar Somasundaram, Thota Ramaseshu, Vadiraj Kupaneshi, Raghvendra Singh
Sound Design Company: Machine Head
Sound Designer: Stephen Dewey
Mix Company: Lime Studios, Santa Monica
Mix Executive Producer: Susie Boyajan
Mix Senior Producer: Kayla Phungglan
Mixer: Jeff Malen + Matt Miller
Mix Assistant: Meg Ochs + Ian Connie
Music Track: "A Life of Illusion"
Performed by: Joe Walsh
Written by: Kenny Passarelli & Joe Walsh
Courtesy of: Ralip Music, Wow and Flutter Music and Sony Music Publishing
