Verizon's video game-style ad takes you on a seemingly normal journey through a totally abnormal world. MPC teams, led by Alvin Cruz, David Piombino and Chris Bernier, worked in … read moreclose collaboration with acclaimed director Doug Liman and Madwell to show gamers the benefits of 5G by building a world rife with ominous and unsettling lag-induced glitches—before teasing a seamless 5G future ahead. Verizon’s 5G Ultra Wideband will change connectivity as we know it—particularly when it comes to the world of gaming. In this spot, MPC transposes common gaming lags into real-life scenarios, and shows the potential of a better 5G experience on Verizon’s network. The spot begins as we find ourselves dropped in a nondescript neighbourhood in the early morning. The houses are nearly identical – it’s almost a little too perfect – and as we see people starting their days, we begin to get a strange feeling. By coupling a familiar world with unnatural digital distortions, the type we see on our devices, the film shows glitches that gamers will instantly recognize. At the end of the spot, all our technical difficulties are resolved, and we get a taste of life as usual.
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3D Team: Chris Wachter, Roberto Maki, Andrew Boccio, Lucy Choi, Jessie Amadio, Jemmy Molero, Ash Yee, Brandon Thomas, Mirelle Underwood, Andrew Ortiz, Jean Choi, Maximilian Mallmann, Bibin Balin, Richard Morton, Arun Ramkrishna Sharma, Kuntal Kanti Bera,
Bangalore 3D Supervisors: Jacob T Oommen, Kunal Sarkar
