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Fiat Strada: The Legend
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When two legends meet, great things happen. That’s exactly the case for Leo Burnett Tailor Made and Fiat's newest integrated campaign, "The Legend," starring The King of Rock and Roll and the New Fiat Strada—the newest pick-up truck for the iconic brand. The duo homed in on the concept, "New Fiat Strada. The legend has outdone itself," to bring Elvis back to screens in an innovative, timeless way. To fully replicate The King’s mannerisms and appearance, the team recruited one of the best doubles, Dean Z from Missouri. The team then replaced his face with a fully CGI likeness based on real scenes captured from Elvis' shows and film from 1968. To the tune of “Blue Suede Shoes,” the eccentric spot follows Elvis as he takes the New Fiat Strada for a spin—complete with Elvis impersonators, several samurais and a drive through the desert. During the exciting adventure, viewers get a closer look at the car’s sleek design, top-notch interior space, advanced traction system and other unique features.
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