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Interactive
Klarna: 48 Hour Smoooth Room
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According to global shopping service, Klarna , only 9% of surveyed shoppers find online shopping 'fun.' To help change that, Klarna is continuing its ''Swedish for smooother shopping" US launch campaign with a uniquely-targeted, shoppable entertainment/interactive experience. Klarna's "48 Hour Smoooth Room", a first-of-its-kind digital pop-up gives shoppers a chance to explore, and win, some of the Internet's most coveted items - straight from the brand's own advertising. The 48 Hour Smoooth Room continues "Swedish for Smoother Shopping " Klarna's recently launched 360-degree integrated brand campaign, created with agency Mirimar . The room will be discoverable via a series of hyper-targeted digital ads that will run for 48 hours only. T he digital ads are shoppable films, released all at once, shamelessly leverage one piece of Swedish film that’s been rewritten into fifteen unique shoppable films, each targeting a specific consumer interest - from fashion, gaming, sneakers, to beauty and aquarium hobbyists - and highlight the unique item available to scoop up. From the films, consumers are led directly to the disappearing digital room, available on desktop and mobile, where they can ‘shop’ (i.e. win) a series of prizes including a Sonos Speaker set ($1,500), a Dyson Airwap Styler ($550), an Anine Bing fanny pack ($499) and a Fender Squier in Pink ($400). The ads are a continuation of its series of mini films that utilize over fifty years of vintage Swedish film and replaces the 100% Swedish dialogue with humorous English subtitles. The “Klarna: Swedish for Smooother Shopping” campaign, leans into the company’s Swedish origins to introduce Americans to the revolutionary online shopping service.
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