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McDonald's: Welcome Back


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McDonald’s has launched their new advert celebrating the joy of reuniting customers with their beloved McDonald’s.’ Welcome Back’ will air on ITV on Friday after premiering on McDonald’s social channels at 9am. The 40 second advert highlights the pure excitement felt across the nation as McDonald’s reopens for take-away, Drive-thru and McDelivery, and customers embrace their McDonald’s rituals. Opening with a little girl anxiously pressed up against her window watching for her McDelivery to arrive, what follows is the anticipation and joy as McDonald’s deliver what their customers have been waiting for.
Credits Other credits

Client: McDonald’s – Michelle Graham-Clare, Ben Fox, Hannah Pain, Lucy Johnson, Emma O’Neill, Joe Light

DESIGNER: Phil Bosher

PLANNER: Tom Sussman/Joe Beveridge

ACCOUNT HANDLER: Bethany Watts (Business Director), Steph Bates (Account Director), Laura Taylor (Senior Account Manager), Nicola Kuan (Account Executive)

MEDIA BUYING AGENCY: OMD UK

MEDIA PLANNER: Laurence Ruthven

EDITOR: Gary Forrester @ The Quarry

POST-PRODUCTION COMPANY (TV): Framestore

AUDIO POST-PRODUCTION COMPANY: 750mph

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