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CUPRA / FC Barcelona: If They Don't Understand Why, They Will
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When young talent first step into FC Barcelona's La Masia, a coach shows them a large mural with photos of former soccer players who also walked the halls of the school. The coach asks the rookies how many faces they recognize. It is then when they realize the challenge ahead, it is then they realize how difficult it will be to be called to play in the first team. And while reason tells them that it is practically impossible, the excitement of possibly achieving it drives them to keep trying.
Agency: &Rosas This true story is the inspiration with which the joint CUPRA and FC Barcelona kick off campaign was born, with the goal of launching the five-season agreement. A starting point that gives rise to a bigger thought, a discourse that transcends soccer and sport, to reach all those people who fight for their own dreams despite the obstacles and despite being questioned for their passion and dedication.
Client contact: Jason Lusty, Ignasi Prieto, Thibaud Vincent-Genod, Patrick Sievers, Carlos Valero. Related |
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