Cupra Formentor: 7 Seconds

Psychology states that a first impression is formed in just 7 seconds. Enough time for the human brain to know whether to love or hate something, or someone. This is the premise of the new campaign by the creative agency &Rosas, which sends a daring and challenging message to close the audiovisual piece: "We don't want to try to convince you, 7 seconds are enough". And this is when the CUPRA Formentor e-Hybrid packshot appears, so that viewers can experience their own first impression.