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Everyone knows you should drink eight glasses of H20 a day, but the problem with water is it tastes like water. So, MiO fix it. With just a squeeze, MiO Liquid Water Enhancer adds the bold flavours your taste buds deserve! In a new creative spot, the brand unveils its new 'We Fix Water' campaign produced by VaynerMedia, which highlights how MiO fixes water with bold flavours, zero calories, and zero sugar. The spot features a man, lost in the desert and on his last breath when he comes across a cooler full of water. Even in his extreme thirst, he’s disappointed to find it is just plain water. Then, a rescuer appears in a helicopter and tosses down a container of MiO. With just a squeeze, MiO instantly fixes his boring water with a bold flavour and colourful plume, and he waves off his potential rescuer.
Credits
Other credits
Kraft Heinz
President - US Beverages, Snacks, Desserts: Adam Butler
VP Marketing US Beverages, Snacks, Desserts: Vikramjeet Singh
Marketing Director: Rachel Drof
Senior Manager, Brand Build: Carrie Bertch
Agency
Executive Vice President: Nick Miaritis
VP, Group Director: Ryan Martin
Senior Account Executive: Whitney Swain
Project Manager: Areta Gjicali
SVP Strategy: Jodi Coppernol
VP Integrated Strategy: Georgine Ramamurthy
Director of Brand Strategy: Rachel Thompson
Senior Strategist: Catherine Adams
Chief Production Officer: Aaron Kovan
Director of Business Affairs: Jaymie Lipman
VaynerProductions
Executive Post Producer: Laura Shea
Post Production Coordinator: Bradley Cain
Senior Producer: Dan Veet
Editor: Kevin Zimmerman
Assistant Editor: Ananda Ossanai
Sound Engineer: Jard Horowitz
Sound Designer: Dave McMoyler
Radical Media
Head of Production: Cathy Dunn
Production Supervisor: Lisa Brugliera
Mathematic / VFX
Executive Producer: Rebecca Rice
VFX Producer: Alan Portillo Moro
VFX Supervisor: Emeric Samier
CG / Lighting Supervisor: Manu Quinto
VFX Shoot Supervisor: Alex Gitler
Flame Artist: Clément Germain
Flame Artist: Fred Brandon
Environment: Philippe Gonzalez
Modeling: Pierre Masseron
Modeling: Rayan Haidar
Matte painting: David Ratajczak
Nuke Compositor: Sonia Ferreira
Nuke Compositor: Quentin Primault
Company 3 / Colour
Senior Colorist: Stefan Sonnenfeld
Color Producer: Gabriel Wakeman
New Math / Music
Creative Director / Partner: Ray Loewy
Creative Director / Partner: Dave Wittman
Managing Partner: Kala Sherman
Head of Production: B Munoz
Composer [Desert]: Jared Hunter
Composer [Desert]: Casey Smith
Studio Manager / Dub: William Taylor
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