Interactive ad: Planters: Peanut Jr.

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Baby Nut is growing into Peanut Jr. and turning the legal drinking-age of twenty fun! Time moves fast in peanut years and Baby Nut hit a magical growth spurt that caused him to grow from a baby legume to 21-year-old Peanut Jr. But the spirit and wisdom of Mr. Peanut continues to live on in Peanut Jr. as he embarks on this new, nutty stage of life. For his 21st birthday, Peanut Jr. wants to help others who missed out on parties these past few months and give them a birthday they'll always remember.
Agency: VaynerMedia

Three lucky fans who had or will have a birthday in quarantine will win $2,100 in cash delivered to their doorstep by the iconic NUTmobile. To enter, fans must share their dream birthday gift in ten words or less on Twitter and include #MakeMyBirthdayNuts #Sweepstakes. The chance to win a birthday present from Peanut Jr. runs from August 11th to August 24th.

Category Confectionery & snacks
URL https://twitter.com/MrPeanut/status/1293190124084240386
Client Kraft Heinz
Agency VaynerMedia
Country United States of America
Uploaded 13 August, 2020

Credits

Chief Creative Officer
Rob Lenois
Executive Creative Director
MIKE PIERANTOZZI
Creative Director
vince lim
Creative Director
Matt Herr
Assoc Creative Director
Jes Vallee
Assoc Creative Director
Chelsea Furlong
Art Director
Jill Archibold
Copywriter
Zach Schweikert
Senior Agency Producer
Lauren Dinsdale

Other credits

EVP Nick Miaritis

Chief Production Officer: Aaron Kovan

Director of Business Affairs: Jaymie Lipman

VP, Group Account Director: Ryan Martin

Account Director: David Argov

Senior Account Executive: Morgan Mills

Project Manager: Cylla Senii

Post/Animation

POST/ ANIMATION: Silver Spoon

Managing Director, Silver Spoon: Dan Pack

Executive Producer, Silver Spoon: Laura Herzing

Creative Director, Silver Spoon: Alan Halls

CLIENT: Kraft Heinz

President, Beverages, Snacks and Desserts: Adam Butler

Head of Brand Build Marketing, Beverages, Snacks and Desserts: Vikramjeet Singh

Marketing Director, Snacks and Desserts: Rafik Lawendy

Associate Director Category Marketing: Patrick Horbas

Senior Marketing Analyst: Alec Imaizumi

Planters: Peanut Jr.

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