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Planters: The Roast Of Mr Peanut - Teaser
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You may remember when Mr. Peanut died and was reborn as 'Baby Nut' - well now the legendary legume is taking the hot seat and will be roasted by comedy greats in a national ad in the upcoming Super Bowl. Peanuts and comedy will unite during the game of games when Mr. Peanut is roasted by the legend of insult comedy, Jeff Ross - host and star of countless celebrity roasts. In a teaser released today, created in collaboration with agency VaynerMedia and directed by Caviar LA's Neal Brennan, we see the baron of banter himself warming up for crunch time, trying out different punchlines and jabs as Mr. Peanut goes nuts with anticipation. Refusing to spoil the shocking verbal 'as-salt' that he is going to unleash on the recently re-born animated character, Jeff tells Mr. Peanut to "save it for the roast", before threatening to eat his entire family. The witty back and forth is just a taster for what's to come during the Super Bowl - hinted at in the teaser by post-its on Jeff's whiteboard, with insults like 'cheap', 'old' and 'no pants' written on them. In addition to Jeff and the comedy experts in the TV spot, fans at home are also invited to get involved and post their own roast of their favourite monocle-wearing snack legend. To join the fun, people can go to PlantersMadeToBeRoasted.com and follow Mr. Peanut on Facebook, TikTok, Twitter and Instagram.
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