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Planters: Cashew TalkerThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
BBDO MW and the maker of Planters Brand launch a new campaign introducing Millennial and Gen Z snackers to an irresistible new snack: Planters Flavored Cashews. The 'Surrender to the Cashew' campaign is led by a trio of TV spots centered around characters who have fallen into obsession with new Planters Flavored Cashews. The introduction kicks off with the humorous 'Cashew Talker' spot focused on a man who goes about his day talking to anyone willing — and unwilling — to listen to him chatter about Dill Pickle, Rosemary & Sea Salt, and Cinnamon & Brown Sugar Planters Flavored Cashews. In 'Baby Room Mural', a young woman admires her just-completed nursery mural, which to her partner’s surprise has taken a dill pickle-flavoured turn in concept. And in 'Cashew-oke', the '80s hit 'Hungry Eyes' gets a bit of a remake through the uninhibited sing-along of a cashew-obsessed young man enjoying Cinnamon & Brown Sugar Planters Flavored Cashews in his car. The official remake of the song will soon make its debut on TikTok through creator content and a Cashew-oke branded effect that will allow users to share their own rendition of the cashew-ified earworm. Beyond the TV spots, the 'Surrender to the Cashew' message is delivered with a consistent tongue-in-cheek obsession across digital out-of-home, social content on Facebook and Instagram, digital display ads, and an upcoming PR activation.
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