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Planters: ATM

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With their latest campaign for the PLANTERS Brand, BBDO MW is turning a classic expression of frustration - 'AH, NUTS!' - into a positive - 'Ahhh, nuts' - and a powerful brand mnemonic. The new effort addresses a clear challenge: inject new energy and emotion into the PLANTERS Brand. The solution from BBDO MW is a simple, funny, and memorable idea that anyone can relate to and is sure to create positive sentiment and sales momentum for the brand. The campaign follows a simple construct: someone experiences an everyday mishap and lets loose with a cry, 'AH, NUTS!’ This puts nuts in a bad light. But PLANTERS Nuts are good. So we remind people that with PLANTERS Nuts, nuts are always a positive thing. The four :15 TV spots were helmed by legendary comedy director Harold Einstein. 'Lure' shows what can happen when a stump is sticking out of a lake. 'ATM' sees someone just a little too far away from the money machine. 'Seltzer' brings an inevitable end to an over-carbonated bottle. And 'Vending Machine' depicts a breaktime purchase that quickly turns into an annoyance.
Credits Other credits

Agency

Chief Executive Officer Neil White

Strategy Director Casey Gilford

Account Director Ali Siviter

Account Director Matt Doscher

Account Handling Eric VanderVorste

Design Director Ian McAllister

Project Manager Jamie McKnight

Project Manager Kearstin Richter

Post Production / VFX Company 3 LA

Post Production / VFX The Mill Los Angeles

Editorial Arcade Edit

Editor Sean Larange

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