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BBDO MW and the maker of Planters Brand launch a new campaign introducing Millennial and Gen Z snackers to an irresistible new snack: Planters Flavored Cashews. The 'Surrender to the Cashew' campaign is led by a trio of TV spots centered around characters who have fallen into obsession with new Planters Flavored Cashews. The introduction kicks off with the humorous 'Cashew Talker' spot focused on a man who goes about his day talking to anyone willing — and unwilling — to listen to him chatter about Dill Pickle, Rosemary & Sea Salt, and Cinnamon & Brown Sugar Planters Flavored Cashews. In 'Baby Room Mural', a young woman admires her just-completed nursery mural, which to her partner’s surprise has taken a dill pickle-flavoured turn in concept. And in 'Cashew-oke', the '80s hit 'Hungry Eyes' gets a bit of a remake through the uninhibited sing-along of a cashew-obsessed young man enjoying Cinnamon & Brown Sugar Planters Flavored Cashews in his car. The official remake of the song will soon make its debut on TikTok through creator content and a Cashew-oke branded effect that will allow users to share their own rendition of the cashew-ified earworm. Beyond the TV spots, the 'Surrender to the Cashew' message is delivered with a consistent tongue-in-cheek obsession across digital out-of-home, social content on Facebook and Instagram, digital display ads, and an upcoming PR activation.
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