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Two years after pulling one of the buzziest stunts in Super Bowl history with the death and rebirth of its iconic mascot, Planters is back and looking to use the Big Game to spark a big debate. This year's ad - set to air in about 30 markets nationwide just before halftime - features comedic duo Ken Jeong and Joel McHale battling to resolve an age-old question: What's the right way to eat mixed nuts?
Agency: VaynerMedia
All at once or one at a time? Planters will unshell new, nutty developments in the integrated campaign leading up to game day on February 13. Fans will also be encouraged to show how they snack on mixed nuts and whether or not they are on team “All” like Joel or “One” like Ken and join the debate by sharing #PlantersAllorOne on social. Planters skipped the Super Bowl last year, instead opting to shellebrate little acts of substance throughout the year. It aired national Super Bowl ads in both 2019 and 2020.
Credits
Other credits
Agency
Nick Miaritis: Executive Vice President
Peter Pappalardo : Creator
Danielle Waterman: Designer
Anett Castro: Designer
Jaymie Lipman: Director of Business Affairs
Peter Ostella: Agency Executive Producer
Ryan Martin: VP, Group Account Director
Morgan Mills: Account Supervisor
Amanda Cummins: Account Executive
Olivia Long: Project Manager
Jodi Coppernoll : Senior Vice President, Strategy
Alyssa Ritchie: Senior Strategist
John Terrana: EVP, Media
Olivia Greendyk : Associate Director, Media
Angelina Yang : Senior Analyst, Media
Rhea Gupta : Analyst, Media
Max Tanau : Analyst, Media
Jaymie Lipman : Director of Business Affairs
CLIENT: Hormel
Rafik Lawendy: Marketing Director, Snack Nuts
Jaynee Dykes : Sr. Brand Manager
Zeeshan Tarique: Brand Manager
Production
Karol Zeno: VP
Jodi Fisher: Head of Production
Production Designer : Zach Mathews
COST CONSULTANT: MRA
Doug Bergher: Production Advisor
EDITORIAL: Eva Nosidam
Maya Brewster-Dorian: Chief Production Officer
Laura Shea : Executive Producer
Naina Pomerantz : Senior Producer
Jeremiah Shuff : Senior Editor
Haley Insley : Lead Assistant Editor
Eric Thompson : Audio Engineer
VFX & COLOR: Nice Shoes
Jason G. Farber: Head of Production
Keith McCabe: Senior Producer
Chris Ryan: Colorist/Partner
Jason Farber: Senior VFX Artist
Tyler Whalen: Senior VFX Artist
Arthur Dorrington: Flame Assist
Shannon Lee : Flame Assist
Jose Font : Color Assist
Gavin Miljkovich : VFX Supervisor
PR: ICF Next
Jeremy Mullman: Partner
Michael Cowen : Account Director
Erica Sharon : Account Director
Alyssa Ahern : Account Director
Jenna Reimler: Senior Account Executive
Alex Mena Associate: Account Executive
Catherine Puppe : Associate Account Executive
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