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Vencedor: Better Moments in Every Brush Stroke
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The emblematic Latin-American paint brand Vencedor has just presented its new relaunch campaign where it invites families to paint together, stay optimistic, and turn simple moments into unforgettable moments. The campaign was created by the New York based agency, Lanfranco & Cordova, to relaunch the brand with a new visual identity and positioning. The campaign began by understanding that in the midst of these uncertain times, people find optimism in simple things they can do at home, such as: reorganising, renovating, and painting. Therefore, painting now is not just a simple daily activity; it is a catalyst that further strengthens the family connection. In this way, under the concept ‘Better moments in every brush stroke’, the campaign inspires families to paint together to create special and unique moments. Because when families get together, extraordinary moments happen that will become experiences.
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