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Honda: Be Moved Again
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After months of lock-down, many of us are beginning to adjust to the new normal, if we haven't already. For many Europeans, this means the chance to re-experience the sensations they've been missing, and for Honda Lovers, this means getting back on the road. Honda recognizes that, for most people, priorities have shifted, and buying a new vehicle isn't at the top of the list. That's why the brand's new campaign 'Be Moved Again', conceived by Sid Lee's European bureau and Hakuhodo, is about reconnecting on an emotional level and it's an invitation to revive those unique sensations we experience behind the wheel, a message that connects audiences globally.
President: Johan Delpuech Related |
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