Together, Honda and Sid Lee Paris have reinvented the car sales experience. In France, the global car manufacturer lacks dealerships so Honda had to find a unique way to promote and … read moregive consumers access to the new models of its landmark CR-V and HR-V SUVs. Cue Sid Lee Paris, who helped them create #HondaNextDoor, an operation that facilitated and strengthened the whole process for potential clients. Ten brand ambassadors became designated dealers, and had their home garages converted into pop-up dealerships, right at the heart of French suburbia. To kick off the 3-week long #HondaNextDoor operation, the brand and Sid Lee Paris launched a press, web, social media and television campaign.
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