 |
Top 6: July 29th 2020
Tv
Halo Infinite: Step InsideTop 6: July 29th 2020
Halo Infinite is the latest installment of the blockbuster Halo franchise, a sci-fi, first-person shooter game developed by 343 Industries for the Xbox Series X, Xbox One, and PC. In the first piece of the Become launch campaign for Halo Infinite from Xbox and 215 McCann, "Step Inside" signals the triumphant return of The Master Chief. In the film, we witness his iconic armor beautifully crafted and assembled in the depths of space, however, it is clear something is missing. Cortana, The Master Chief’s trusted AI partner, describes how all the technological wonder of the Mjolnir armor is meaningless until the right hero steps inside. This film was directed by Patrick Clair, who’s most known for receiving an Emmy nomination, on the title sequences for Westworld. His latest creation serves as the invitation for Halo fans, old and new, to don The Master Chief’s armor, assume his mantle, and Become. “Step Inside” serves as the opening to Microsoft’s much-anticipated Xbox Games Showcase event, on July 23rd. After the streaming event, “Step Inside” will be supported by paid media, on social and digital channels. “Step Inside” is the first element in the Become campaign to launch Halo Infinite. Stay tuned for more from Xbox and 215 McCann.
Director of Integrated Production: Mandi Holdorf Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
