 |
Embed Video
FLAGCX group's earned media independent agency, kicks off the second semester with a new feature in its portfolio: its first international campaign. To the sound of the iconic "One … read moreWay or Another," from New York band Blondie, the SOKO-created global campaign showcases a video, produced by Fauna, filmed in March, before social distancing was implemented in Brazil. In it, a diverse cast moves between various and adverse situations, living their ups and downs always wearing Melissas on their feet. In addition to the video, Melissa also brings exclusive campaign shots, with several images that play with the Extra&Ordinary duality: from sleeping on a park bench to taking a nap on a swimming pool, from a music festival to a storm, the clicks show, just as in the video, a plural cast and visual language inspired by the Gen Z, showcasing the brand's 07 footwear best-sellers. The July 2020 release will also be digitally exploited on platforms like TikTok, WhatsApp, and Instagram, having TV presenter Maisa as brand ambassador. BeExtra&Ordinary will be broadcast in all areas where Melissa operates - more than 80 countries throughout all continents, with over 140 stores abroad, 330 in Brazil. In addition to Galleries in São Paulo, New York, and London, and over 4000 sales outlets in the external market.
read less...Melissa Team
Head of Marketing: Fernando Serrudo
Marketing Supervisor Brazil: Deisi Meneguzzi
International Marketing Supervisor: Graziele Toscan
Public Relations Analyst Brazil: Daiane Vanzin
International Public Relations Analyst: Beatriz Borges
Social Network Analyst Brazil: Tatiane Alves
International Social Media Analyst: Carolina de Barba
Agency
Founder and Head of Creative Data: Felipe Simi
Creative Data Leader: Raphael Pavan
Planning: Juliana Jabra
Data Scientist: Stephanie Barros
Dark Social Specialist: Kaerre Neto
Head of Operations: Brisa Vicente
Account Director: Renata Cintra
Operations Leader: Larissa Kubo
Operations: Rafaela Yamaki and Daniele Moura
Founder and Head of Media & Influence: Pedro Tourinho
Broadcaster Senior: Pedro Gonçalves
Fashion Producer: Mariana Sario
Broadcaster: Bárbara Rossi
Assistant Director: Camila Freiha
Production Director: Andrea Beni
Art Direction: Otávio Françoso
Casting Production: Sarah Alves
Costume designer: Gabriella Abuelac and Vinnie Pizzingrilli
Executive Director: Patrick Petry
Executive Producer: Grazi Nadruz
Production Coordinator: Claudia Regina
Post Coordination: Rafael Malavasi
Finisher: Raphael Bonato
Publisher: Dani Guimarães
Motion: Beethowen
Color Grading: Marla
Evil Twin Music, audio producer
Editing and Finishing: Andre Faria, Murilo Faria and Jimmy Gressler
Service / Coordination: Juliana Tangary and Carolina Couto
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative
advertising news
|
 |
