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Melissa: Be Extra Ordinary
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FLAGCX group's earned media independent agency, kicks off the second semester with a new feature in its portfolio: its first international campaign. To the sound of the iconic "One Way or Another," from New York band Blondie, the SOKO-created global campaign showcases a video, produced by Fauna, filmed in March, before social distancing was implemented in Brazil. In it, a diverse cast moves between various and adverse situations, living their ups and downs always wearing Melissas on their feet. In addition to the video, Melissa also brings exclusive campaign shots, with several images that play with the Extra&Ordinary duality: from sleeping on a park bench to taking a nap on a swimming pool, from a music festival to a storm, the clicks show, just as in the video, a plural cast and visual language inspired by the Gen Z, showcasing the brand's 07 footwear best-sellers. The July 2020 release will also be digitally exploited on platforms like TikTok, WhatsApp, and Instagram, having TV presenter Maisa as brand ambassador. BeExtra&Ordinary will be broadcast in all areas where Melissa operates - more than 80 countries throughout all continents, with over 140 stores abroad, 330 in Brazil. In addition to Galleries in São Paulo, New York, and London, and over 4000 sales outlets in the external market.
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