Eco-friendly plastic Shoes: ZAHA

MELISSA is a celebration of design.
Recycleable plastic shoes designed by some of the most important designers, fashion designers and architects around the world. A fashion accessory that brings luxury design on a pop platform.
This campaign by Casa Darwin Sao Paulo launches the Melissa Brand internationally. It escapes the incredible sameness of fashion advertising using 3D illustration to illuminate product design. The complete campaign will have 10 double page ads, ten 15"films, a full service website (www.melissaplasticdreams.com), an art book and an international art show.