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Web Film
AIB: The Toughest Summer - Chapter 1 T.J. Reid
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Rothco, part of Accenture Interactive, and AIB release the latest in the annual and highly successful feature documentary series - 'The Toughest'. AIB has been one of the leading sponsors of Ireland’s largest sporting association, the GAA, for a number of years. As a part of that partnership - and the belief to back their customers to achieve their dreams and ambitions - AIB is constantly looking for new ways to elevate its work with the club championships (football, camogie and hurling). Originally, in 2013, the bank and Rothco, part of Accenture Interactive set out to prove to the world that the fans and the clubs in the GAA are tougher than any professionals on the planet - and they've since achieved that. In the first three years 'The Toughest' pitted NHL, NFL, professional rugby players, professional cricket players and more against amateur GAA players with ‘The Toughest Trade’. Since then, they’ve delved into every aspect of the game - from challenging legendary football pundits Jeff Stelling and Chris Kamara to commentate on the games, to Premier League football managers Harry Redknapp and Gianluca Vialli managing GAA teams. Now in its seventh year, 'The Toughest' is an all-encompassing GAA platform that represents county players, club players, coaches, volunteers, fans and committee members who keep the sport alive. However, it was forced to take on a new significance in 2020 as they faced their toughest ever summer due to the impact of Covid-19.
Head of Production: Mags Levingstone Related |
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