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AIB: The Prayer of the Brave


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Running a business isn't easy. It can be demanding, overwhelming, and often asks more than is expected. The level of resolve and perseverance to succeed is universal no matter its size. To help celebrate the dedication and bravery of those who own or run businesses, and the important role they play in the Irish economy, AIB has launched an inspiring new campaign created by Rothco, part of Accenture Interactive, that crafts an ode to these business owners. Entitled 'Prayer of the Brave', the campaign applauds business-owners and leaders as they go about their days, giving voice to all the challenges and emotions of running their own company – whilst an inspiring ‘prayer’ of positivity is recited in voice-over. Each line of the prayer reveals the inner-most thoughts of business owners; their hopes, dreams, and deep wishes for themselves, their staff, family and the businesses they run.
Credits Other credits

Finished Artist: David Gallagher & Gerry Cole

Managing Partner: Jimi McGrath

Business Director: James Moore

Account Director: Karen Austin

Account Manager: Amy Harrington

Account Executive: Steven Nagle

Director of Strategy: Patrick Ronaldson

Strategy Director: Casey Smyth

Digital Strategy: Colm Cusack

Photographer: Christopher Lindhorst

Photographer Retoucher: Floss Creative

Production Designer: Joe Fallover

Post Production

Post House: Outer Limits

Editor: Tony Cranstoun

Post Production Supervisor: Brian Raftery

VFX Supervisor: Andy Clarke @ Outer Limits

Music: Leland Music

Sound: Kieran Horgan

Sound Design: Steve Fanagan

Client

Chief Marketing Officer: Mark Doyle

Head of Marketing, Business and UK: Nuala Kroondijk

Marketing Manager, Business: Jane Chmara

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