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Running a business isn't easy. It can be demanding, overwhelming, and often asks more than is expected. The level of resolve and perseverance to succeed is universal no matter its … read moresize. To help celebrate the dedication and bravery of those who own or run businesses, and the important role they play in the Irish economy, AIB has launched an inspiring new campaign created by Rothco, part of Accenture Interactive, that crafts an ode to these business owners. Entitled 'Prayer of the Brave', the campaign applauds business-owners and leaders as they go about their days, giving voice to all the challenges and emotions of running their own company – whilst an inspiring ‘prayer’ of positivity is recited in voice-over. Each line of the prayer reveals the inner-most thoughts of business owners; their hopes, dreams, and deep wishes for themselves, their staff, family and the businesses they run.
read less...Finished Artist: David Gallagher & Gerry Cole
Managing Partner: Jimi McGrath
Business Director: James Moore
Account Director: Karen Austin
Account Manager: Amy Harrington
Account Executive: Steven Nagle
Director of Strategy: Patrick Ronaldson
Strategy Director: Casey Smyth
Digital Strategy: Colm Cusack
Photographer: Christopher Lindhorst
Photographer Retoucher: Floss Creative
Production Designer: Joe Fallover
Post Production
Post House: Outer Limits
Editor: Tony Cranstoun
Post Production Supervisor: Brian Raftery
VFX Supervisor: Andy Clarke @ Outer Limits
Music: Leland Music
Sound: Kieran Horgan
Sound Design: Steve Fanagan
Client
Chief Marketing Officer: Mark Doyle
Head of Marketing, Business and UK: Nuala Kroondijk
Marketing Manager, Business: Jane Chmara
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