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Kia: One of Us
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The new Kia Sorento offers loads of UVO Connect App features including Find My Car.
To tell people about this tech in a way that would grab their attention, we arrived at a story about an old hippie who has been stuck in a car park, looking for his van since the ’60s. Over the years he’s been joined by a ragtag bunch of misfits in a similar situation. And now he sees the opportunity for a new recruit as our Sorento driver enters the car park, looking for his car.
VP Marketing (Kia): Artur Martins Related |
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