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Web Film
Xylem: The End of Football
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Global water technology company Xylem have teamed up with creative agency Brave, on a new film and campaign to drive awareness of escalating water challenges. Released on World Conservation Day, 'The End of Football' is the latest brand activation through Xylem's partnership with Manchester City to educate football fans about the serious and growing water challenges facing our planet. Award-winning London agency, Brave, was the creative force behind this latest film. Its parent company, SPORTFIVE, manages Xylem's global partnership with Manchester City. The film, featuring multiple Manchester City footballers, aims to capture the imagination of football fans by depicting a world without water. Filmed in the club’s famous Etihad Stadium, the video shows the detrimental impact that water complacency can have on society, including football, as it tracks one girl’s journey as a Manchester City fan.
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