Xylem / Manchester City Football Club: Water Heroes

Creative agency Brave has created a new multi-million pound integrated campaign for global water technology company, Xylem (NYSE:XYL), and Manchester City FC. Fronted by Manchester City manager, Pep Guardiola, ‘Water Heroes FC’ is a brand new team that has come together to turn the tide on the global water crisis. Shot throughout the global pandemic and created in partnership with director Ben Jones and artist/animator Ruff Mercy, this is the first-time players from the Manchester City Men’s, Women’s and Academy teams have come together to front a campaign. The Water Heroes FC campaign sees Pep Guardiola and his squad call upon us all to do our bit and tackle the world’s water crisis in our own “extra time”. Launched with a highly energetic and colourful film, the campaign highlights and educates us on how we can use our extra time to help solve the water crisis. From taking small actions such as spreading the word on water issues on social media platforms, to getting involved in bigger actions such as helping to plant more trees, fighting flooding, or engaging in river clean-ups. Xylem’s mission – to solve the world’s greatest water challenges – motivated its purpose-driven partnership with the team Guardiola coaches, Premier League Champions Manchester City Football Club. Since 2018, the partnership has produced award-winning content with over 35 million views, and built a network of over 500 young water ambassadors that have delivered life-saving water education to over 20,000 individuals. The campaign will break across social and VOD and will be supported by a series of content films, as well as activity across digital and display from mid-October. The films, and digital content will drive to waterheroesfc.com- a dedicated website where people can find all the information they need on how to help solve water in their “extra” time.