As the pandemic remains the headline act on the world stage, the scenes that unfold around us seem inescapable. But times like these have a habit of revealing each nation’s true … read morecharacter in the way it copes with a crisis. In South Africa, it’s shone a light on the spiritedness of our people and on their resilience and tenacity. And of course, it's raised the curtain on a brand-new season of our famous sense of humour with social media baring the nation’s soul through posts and videos by everyday South Africans, keeping us entertained through lockdown.
As a brand that loves to tell the stories of ordinary people doing extraordinary things, Chicken Licken set out to pay homage to these everyday South Africans who’ve kept the country’s soul aflame through these tough times. So, together with their brand and communications agency, Joe Public, they’ve created a new brand film, both honouring our everyday entertainers and fuelling this spirit in the form of “Soul Food for a soulful nation”.
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