TV ad: Thai Health Promotion Foundation: Replacing Alcohol Bottle

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Top 6: August 5th 2020

Leo Burnett Bangkok in partnership with the Thai Health Promotion Foundation encourage people to stop wasting their time drinking and get to work for a better life instead. During these hard times, while many people are hustling doing extra jobs and putting in more work to strive for a better life. Thai Health Promotion Foundation is concerned that drinking may prohibit many other people to use their full abilities to work efficiently, and also sees that drinking consumes up big chunk of people’s time that they could be spending working for a better living condition. Leo Burnett Bangkok came up with a dynamic, fun and simple TVC aiming for people to see how easy and more worthy it is to make a quick life turnaround, if they just replace the alcohol bottles in their hands with different working tools and put them to work, spending time wisely to gain more money instead of wasting time and money being drunk.