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Top 6: August 5th 2020
AN ENTIRE BILLBOARD CAMPAIGN DEDICATED TO ONE HEALTH WORKER That's how Assupol decided to honour Eagan Sithole, an emergency care worker who is fighting to save lives during the
… read moreworst pandemic in a hundred years. Through the microcosm of Eagan's story, Assupol delivers a profoundly moving salute to all health workers across South Africa.
The campaign was conceptualised by agency Joe Public, who leveraged the power of outdoor media during the hard lockdown when traditional billboards were mostly wasted space as hardly anyone was on the road – except for essential service personnel.
We identified our nurse and filmed her reaction to the mass media tribute.
read less...Agency: Joe Public
Chief Creative Officer: Pepe Marais, Xolisa Dyeshana
Creative Director: Claudi Potter
Agency Art Director: Natalie Walker
Writer: Jeanine Vermaak
Account Management: Qaqamba Jacobs
Agency Producer: Wendy Botha
Brand Representative (Client): Velmah Nzembela
Strategist: Leigh Tayler
Film Production Company: Arcade
Film Director: Lebogang Rasethaba
Producer: Julia Schnurr
Production Manager: Laura d’Amore
Cinematography: Tom Revington
Focus Puller: Ruan Barnard
DIT/VT: Owen Bruce
Key Grip: Riaan Hanekom
Sound: Nokufika Madanda
Art Director/Stylist: Cara Falken
Art standby & Assist: Austen Bunu & Daniel Nkutha
Unit: Mandla Madi
Medic: Dominic Rossouw
PAs & Driver: Thabiso Majapelo & Nhlanhla Cebekhulu
Post Production Facility: Post Modern
Editor: William Kalmer
Music Composer: William Kalmer
Sound Designer: Audio Militia
