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Top 6: August 5th 2020
Outdoor

Post It: Stronger Together

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Top 6: August 5th 2020
As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it Brand. But then plans shifted. Then shifted again. First for Covid-19. Then for George Floyd. So, BBDO put out a message of unity to be shared with our community. Using 7,500 Post-it Super Sticky Notes, the team created a simple rainbow mural on a black Post-it Super Sticky Note background reading 'Stronger Together.' The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honour of George Floyd.
Credits Other credits

Marketing Director: Heather Green, Global Business Director

Brand Manager: Addriennne Hovland, Global Portfolio Leader

Associate Brand Manager: Morris Goodwin & Michelle Seywerd

Agency

Design Director: Ian McAllister

Creative Technologist: Justin Mueller

Planning Director: Jessica Teigen

Account Executive: Nora Kubiaczyk

Editorial: Drive Thru

Editor: Braden Doucette

Finish: Drive Thru

Color: Braden Doucette

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