BIMBO: Dish vs. Sandwich

Bimbo wants all children to be well nourished and for this to happen they must eat all their food. However, vegetables are not the favorite food of the little ones. In order to resolve this tension and demonstrate that everything is richer between two breads, we did an experiment in which we served two dishes to the children, in the first presentation a healthy dish and in the second a sandwich with the same ingredients from the previous dish . The conclusion of the experiment was that children prefer sandwich.
Agency: Ogilvy & Mather, Argentina