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Strongbow: Refreshing the Nation
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Strongbow, the number one cider brand in the UK, has unveiled its first ever multimillion-pound master brand campaign, 'Refreshing the Nation'. Hitting the air on 3rd August, the 30 second film pays homage to the Great British summer showcasing there is a Strongbow for everyone, whatever the weather, come rain or shine, throughout the British summer and beyond.
Agency: Otherway, London An emotional and uplifting look at what makes our summers so special from rainy BBQs to picnics in the park, the film finishes with a joyous and hopeful pub scene with one the UK’s most exciting new bands, The Snuts, performing their cover of The Lovin’ Spoonful’s 'Summer in the City'. This love letter was filmed pre-lockdown and begins and ends in the great British pub showcasing the fresh and modern rebrand of the range which includes Strongbow Original, Strongbow Dark Fruit and its ultra-low variant Strongbow Dark Fruit 0.5%, Strongbow Cloudy Apple and the newest member of the pack Strongbow Rosé.
Sound Production: Ben Leeves at Jungle Related |
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