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Top 6: August 26th 2020
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Gillette / Animal Crossing: My Skin. My Way.Top 6: August 26th 2020
Gillette Venus, which broke new ground with its 'My Skin. My Way' campaign from Grey New York celebrating all types of women’s skin, has launched a new gaming activation from the agency. A digital island on Animal Crossing isn't the beach we were expecting, but it's the beach we have this summer amidst the Covid-19 pandemic. Now, thanks to Gillette Venus and the launch of their NEW Skinclusive Summer Line by Venus, women everywhere can enjoy the sensations of summer virtually in Animal Crossing with characters that represent the diversity of their skin in real life. It is important to ensure all women and all skin are represented and celebrated. Everywhere. That’s why Venus partnered with digital designer, Nicole Cuddihy, to co-create new avatar designs within Animal Crossing that serve as the largest offering of skin-inclusive designs to ever be available within the game. This collection is taking Animal Crossing from just a few representations of skin to 19 different skin types in 8 in-game skin tones, resulting in over 250 designs that include common skin realities like freckles, acne, hair, cellulite, scars and stretch marks, and more unique and under-represented skin like vitiligo, tattoos, psoriasis, and differently-abled bodies. The launch of the Summer Skinclusive Line by Venus is the newest activation of the Venus ‘My Skin. My Way’ campaign, which is the brand’s commitment to stand up for every woman’s right to feel comfortable and live freely in her own skin. But this summer, living comfortably and freely – and even enjoying the sun and the beach – has taken on a whole new meaning. Now, women around the world are expressing themselves and their individuality on Animal Crossing, which has quickly become the number one talked about game during quarantine and is most popular among women ages 19-24. By bringing more representation to Animal Crossing, Venus is enabling players to see and celebrate more of their natural identity in the world of gaming.
EVP/Global Account Director: Suzanne Ayello Also best this week |
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