Swinburne University of Technology: Swintopia

Swinburne University of Technology is re-defining the traditional university Open Day experience with a successful launch of a gamified, virtual campus in the form of an "open world" experience called Swintopia - a virtual university world accessible to all prospective students, anytime and anywhere. With more students across the country, and particularly in Victoria, now moving to online learning, Swinburne saw an opportunity to create a holistic online experience to engage students in their new normal, whilst also helping to bridge geographical divides by providing them with unlimited access to all of the information and experiences they need to help them make an informed decision about their future. Inspired by the popularity of video-games, Swinburne’s innovative virtual campus experience, Swintopia, is a first of its kind for an Australian university, and takes its cues from popular video gaming conventions such as Animal Crossing, giving prospective students the opportunity to experience Swinburne’s environment in a fun and engaging way. Developed in partnership with Isobar, Swintopia showcases what Swinburne has to offer by guiding virtual visitors through an interactive tour of Swinburne’s Hawthorn campus - along the way users can build their own itinerary and experience life at Swinburne from courses to clubs, state-of-the-art labs and facilities, student life highlights, neighbourly hangouts and more.