In collaboration with Snapchat's Official Lens Creator community, AMV BBDO and GSN's Digital Pride launch world-first AR Pride festival floats. People can discover spectacular AR … read morePride floats wherever they find themselves from the kitchen to the back garden. 2020 has marked a serious dampener on Pride festivals, parties and parades around the world due to the Covid-19 pandemic forcing governments to restrict and even ban large public gatherings. Hundreds of Pride festivals have been postponed or cancelled, keeping in line with government guidelines and protecting the health and safety of the community. Creative team, Ant Eagle and Claire Gordon-Webster were distressed by the situation and endeavoured to find digital and virtual ways to keep Pride celebrations alive, while adhering to social distancing measures.
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