Wendy's: #GrownWithLove

In keeping with Wendy's commitment to serve the freshest salads, Wendy's Canada has announced they will be serving 100 percent greenhouse grown Canadian lettuce. The move introduces locally grown lettuce which uses up to 90% less water*, no pesticides and - with the help of a new ad campaign - lots of love. There is a wealth of scientific research that suggests that plants grow better when shown a bit of love. So, Wendy's creative agency, McCann Canada, had the idea to put that research to the test. Wendy’s new campaign, #GrownWithLove, encourages Canadians to help grow the happiest, best tasting, most-loved lettuce ever, from seed to harvest. Canadians are being asked to cheer on the lettuce via Twitter using the hashtag #GrownWithLove. Tweets will be read out loud to the lettuce in Wendy’s “test” greenhouse for two hours every day, which follows guidance from the Royal Horticultural Society. Meanwhile, the non-Wendy’s lettuce planted in a second “control” area of the greenhouse will be grown as usual – sans Canada’s love & positive encouragement. Cameras installed in the test greenhouse will showcase the growth progress of the lettuce day in and day out. Because lettuce is one of the fastest growing crops, maturing at an average of 30 days, Wendy’s will be able to share the effects of Canadians’ “love” before summer’s end. Each salad made with this particular batch of loved lettuce will feature special packaging distinguishing it as having been “Grown With Love”, so everyone who participated in the campaign will get to taste the fruits of their labour.