Over 1,774, 514, 326 websites are launched every day. No big whoop. So when we wanted to create a website for DDB & Tribal Vietnam, we said no to boring portfolio reels like … read moreevery other agency. And eureka! We got an idea that would instantly differentiate us from the rest. Say hello to the Chatbot with 'tude - a fully-interactive website that reflects DDB & Tribal Vietnam's personality, thinking and culture. This Chatbot promised to do it well, so we gave it the job.
Here are a few words from our Chatbot: "I am blue by morning. Green by noon. And grey by night. What am I? Ahem! I’m DDB & Tribal Vietnam’s new Chatbot. Sure, I can do a lot more than just change background colours. I can show you our work, connect you to our social media pages and put you in touch with our Managing Director. If you pop over looking for funny cat videos, I won’t bother saying hello. By the by, have you seen that cat doing that little cat thing on Instagram? Ha. Gee, it looks like my schedule is wide open today. Do drop by to say hi.”
Sure, the chatbot could speak. But we backed it up with a series of posters demonstrating how it had all the makings of a perfect employee.
Results:
Our Chatbot got people going yak, yak, yak. We were instantly covered by leading global and regional editorials. We got a huge boost in the number of potential candidates, too. And yes, they referenced our irreverent Chatbot as one of the main reasons why they wanted to work at DDB.
Curious viewers: You're next
People offended: Countless
Amused guests: A few brave ones
New job applications: +100 in a month
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